For clubs, associations, educational establishments, charities and community organisations

Research, messaging and marketing to support loyalty and recruitment

Understand the value you offer

MAKE YOUR COMMUNICATIONS TRULY EFFECTIVE

Increase member loyalty

Grow your community

Knowledge is power

Clubbability is a game-changing solution to a specific problem faced by membership organisations.

Too often, bodies like clubs, schools, charities and sports associations are shooting in the dark.

Unlike commercial businesses, organisations that charge a single fee for a bundle of services can’t ‘follow the money’ to get detailed feedback on what’s really valued. So there’s a lot of guesswork when it comes to marketing, communications and investment decisions.

Clubbability uses a smart, AI-enabled approach to shine a light on the darkness.

It gives you the knowledge you need to supercharge awareness, loyalty and recruitment.

helps you to understand what your community really values - and know for sure how to attract new members.

Unlike commercial businesses, organisations that

Supercharge awareness, loyalty and recruitment!

Organisations that charge a single fee for a bundle of services can’t ‘follow the money’ to get detailed feedback on what’s valued. We solve this problem, showing what’s working and what you could be doing better for your customers, members or prospects.

Clubbability has a smart, AI-enabled approach. We combine the nuanced insight of qualitative focus group research with the statistical, objective robustness delivered by mass surveys. You can find out what your target audience want in detail and at scale.

Build on these insights to:

  • Develop your portfolio of services to increase user satisfaction - and retention

  • Enable efficient, targeted recruitment of new members

  • Assess your organisation’s social impact, generating valuable data for funders

As very experienced marketers we use these insights to create supremely effective marketing.

Hire us to

  • Conduct research

  • Formulate messaging and key copy

  • Create an actionable marketing strategy and plan

The problem we solve

In today’s world, time and money is subject to fierce competition. There have never been more ways - online and offline - to occupy ourselves.

This means it’s never been more important for organisations to understand how they’re serving their communities and how to attract new people.

To thrive, an organisation needs to be on top of their position in the ‘activity marketplace’.

Moreover, we have never expected more of organisations socially. Community impact is at the heart of the mission of so many.

And it’s also a central consideration of every funder.

So this is today’s challenge. But meeting it presents a problem - take, for example, membership organisations.

If your members pay one fee - or no fee - for everything you offer, how can you assess what they value the most? In a sports club, is it the playing facilities, the family atmosphere in the clubhouse, the opportunity to make friends, the drive to achieve excellence?

If you don’t know what your members value, you can’t be confident you have a club of satisfied and loyal members. And if you don’t know what your current members value how do you know the best way to attract new members?

Organisations that lack these insights will struggle to construct a compelling offer that they can be sure will create loyal members and hit home with prospective members in a target audience.

Too often organisations are shooting in the dark. Feedback is anecdotal, selective and unorganised. Activity is based on guesswork, not quality data.

This is the problem we solve through innovative use of AI, combined with tons of marketing experience and commercial insight.

We’d love to hear your thoughts - get in touch here.

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